How is this different from SEO tools like Ahrefs or Semrush?

Traditional SEO tools track how you rank in Google. Polaris tracks how you show up in AI-generated answers from ChatGPT, Perplexity, Gemini, and Google AIO. These are completely different systems. Ranking #1 on Google doesn't mean AI models mention you at all.

Which AI models do you monitor?

We track responses from ChatGPT, Perplexity, Gemini, and Google AI Overviews. We're adding new models as they gain market share.

How quickly will I see results from optimization strategies?

Most brands start seeing visibility changes within 4-8 weeks of publishing strategy-driven content. The monitoring dashboard shows results from day one since we start tracking your brand's current position immediately.

Do I need to connect my CMS or any other tools?

No integrations are required to start. You tell us your brand, competitors, and the queries that matter to your business, and we handle the rest. CMS integrations for one-click content publishing are optional.

What does the pilot include?

The 30-day pilot gives you full access to monitoring, competitive analysis, and the AI strategy engine for your brand. It's a low-commitment way to see exactly where you stand in AI search before scaling up.

Can I track competitors who aren't direct product competitors?

Yes. You can track any brand that shows up in AI responses for your target queries. Some of your biggest AI search competitors might be media sites, review platforms, or companies in adjacent categories that you wouldn't think of as traditional competitors.

Capabilities

Everything you need to win in AI search

Monitor, analyze, and optimize your brand's visibility across every major AI engine — all in one platform.

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Tracks

ChatGPT

Claude

Perplexity Gemini logo

Gemini

Google AIO

Core Abilities

One platform, three compounding capabilities

Polaris is built as a full loop: first monitor what engines are saying, then analyze where you win and lose, then execute optimization moves that improve future answers.

01

Monitoring

Capture daily AI answers across engines so you can see where your brand appears, where it disappears, and who replaces you.

Daily cross-engine snapshots

Citation and rank visibility

Owned vs competitor coverage

02

Analytics

Turn raw answers into decision-grade insight with performance metrics, sentiment signals, and competitor benchmarking.

Visibility, SOV, and ESI trends

Query-level win/loss analysis

Competitive gap diagnostics

03

Optimization

Translate gaps into prioritized actions so teams know what to publish, improve, or defend to increase AI visibility.

High-impact opportunity targeting

Source and content action plans

Measurable performance lift tracking

Next up below: detailed deep dives into each layer, starting with Monitoring.

Monitoring

Track visibility across every AI answer surface

Every day, millions of buyers ask AI tools for product recommendations. If your brand is not in those answers, you are invisible to an entire channel.

Polaris monitors ChatGPT, Perplexity, Gemini, and Google AIO so your team can see where you appear, where you drop off, and who displaces you.

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Illustrative product preview of daily tracking across major AI engines. — Track how often your brand appears in each engine and where competitors displace you.

Analytics

Analyze exactly where your advantage breaks down

Go from raw mentions to precise performance diagnosis. Compare brands head to head, understand which sources shape outcomes, and measure sentiment quality across models.

Get a demo See pricing

Illustrative product preview of competitor head-to-head analytics. — See exactly who shows up instead of you, query by query, model by model.

Optimization

Coming Soon

Execute strategies and prove measurable impact

Move from insight to action with strategy recommendations, controlled content workflows, and direct measurement of how each publish event changes AI visibility.

Get a demo See pricing

Illustrative product preview of AI strategy engine recommendations. — Strategies built from your actual competitive data, not generic advice. Pick one and the system generates everything you need.

Who This Is For

Built for teams who care about AI search

Whether you're tracking one brand or twenty.

For B2B Brands

You rank on Google but disappear in ChatGPT

Your prospects are asking AI tools "what's the best [your category] platform?" and your brand isn't in the answer. You've invested in SEO, content, and paid ads, but none of that translates to AI search. Polaris shows you exactly where you're invisible and gives you a plan to fix it.

See which competitors get recommended instead of you

Find out what content actually drives AI visibility

Deploy strategies and measure what works

Start a Pilot

For Agencies

Your clients are about to start asking about AI search

AI search visibility is the next thing every client will want reported on. Get ahead of it. Polaris lets you monitor and optimize across your entire client portfolio from one dashboard, so you can offer AI search as a service before your competitors do.

One dashboard for every client brand

Per-client competitive landscapes and strategy automation

Consolidated reporting your clients actually understand

Book a Demo

Everything you need to win in AI search

One platform, three compounding capabilities

Monitoring

Analytics

Optimization

Track visibility across every AI answer surface

Analyze exactly where your advantage breaks down

Execute strategies and prove measurable impact

Built for teams who care about AI search

You rank on Google but disappear in ChatGPT

Your clients are about to start asking about AI search

Questions teams ask before they commit

How is this different from SEO tools like Ahrefs or Semrush?

Which AI models do you monitor?

How quickly will I see results from optimization strategies?

Do I need to connect my CMS or any other tools?

What does the pilot include?

Can I track competitors who aren't direct product competitors?