Polaris Insights
AI search intelligence for teams that ship.
Practical analysis on AI visibility, competitor movement, and how brands can win more citations across ChatGPT, Perplexity, Gemini, and Google AIO.
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Fresh analysis from the Polaris team
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Featured
Why Your Competitors Keep Showing Up in AI Search (And You Don't)
Learn why competitors get cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews, and how to diagnose the off-site signals your brand is missing.
More Posts
What to Look for in an AI Search Visibility Tool (2026 Buyer's Guide)
89% of B2B buyers use GenAI in purchasing. Here are the 6 capabilities that separate useful AI visibility tools from expensive dashboards for B2B SaaS teams.
How AI Search Engines Decide Which Brands to Cite
Learn how ChatGPT, Perplexity, Gemini, and Google AI Overviews choose brand citations, and what signals help your content move from retrieved to cited.
My Brand Shows Up in ChatGPT. Am I Safe? No.
Your brand showing up in your own ChatGPT isn't proof of AI search visibility. Here's why self-checks mislead and what to measure instead.
What Counts as Proof in AI Search?
What makes a brand easier to trust, cite, and recommend in AI search? Here is what proof actually looks like, what weak proof looks like, and what to add first.
Why Brands Disappear in AI Search Even When They Rank on Google
Your Google rankings don't protect you in AI search. Here's why brands disappear from ChatGPT, Perplexity, and Gemini, and how to fix it