Question 1

What is AI search visibility and why does it matter?

Accepted Answer

When buyers ask ChatGPT, Perplexity, or Gemini for product recommendations, some brands get mentioned and others don’t. This is increasingly where B2B purchase decisions start. AI search visibility is whether your brand shows up in those conversations. If it doesn’t, you’re losing deals to competitors who do — and you’d never even know it.

Question 2

How is AI search different from traditional SEO?

Accepted Answer

Google rankings and AI recommendations run on completely different signals. You can rank #1 on Google and still be invisible when someone asks ChatGPT about your category. Traditional SEO tools like Ahrefs or Semrush track how you rank in Google. Polaris tracks how you show up in AI-generated answers — these are completely different systems, and optimizing for one doesn’t guarantee the other.

Question 3

Which AI models do you track?

Accepted Answer

We currently track ChatGPT, Claude, Perplexity, Google AIO, and Gemini across hundreds of queries relevant to your brand and competitors. We’re continuously adding new models as the AI search landscape evolves.

Question 4

What is generative engine optimization (GEO)?

Accepted Answer

GEO is the practice of improving how your brand appears in AI-generated search results. While SEO focuses on traditional search engine rankings, GEO focuses on being cited, recommended, and accurately described by AI models like ChatGPT, Perplexity, and Gemini. It’s a new discipline that requires different strategies and different measurement tools.

Question 5

How does Polaris actually improve my visibility?

Accepted Answer

Polaris analyzes where you’re missing in AI search results and identifies what’s driving competitor visibility. From there, our AI agent recommends content strategies, generates optimized content, and tracks whether it moves the needle. It’s a closed loop: publish, measure, refine, repeat.

Question 6

How quickly will I see results?

Accepted Answer

You’ll have full competitive visibility data within your first week. The monitoring dashboard shows results from day one since we start tracking your brand’s current position immediately. Improvements from content optimization typically take 4–8 weeks depending on how quickly search engines index new content and how competitive your category is.

Question 7

Do I need to connect my CMS or any other tools?

Accepted Answer

No integrations are required to start. You tell us your brand, competitors, and the queries that matter to your business, and we handle the rest. CMS integrations for one-click content publishing are optional.

Question 8

Can I track competitors who aren't direct product competitors?

Accepted Answer

Yes. You can track any brand that shows up in AI responses for your target queries. Some of your biggest AI search competitors might be media sites, review platforms, or companies in adjacent categories that you wouldn’t think of as traditional competitors.

Question 9

Do you support agencies managing multiple clients?

Accepted Answer

Yes. Polaris lets agencies track AI visibility across their full client portfolio from a single account. Each brand gets its own dashboard with independent competitor tracking, and you can switch between clients without logging in and out. White labeling is included.

Question 10

How does portfolio allocation work for agencies?

Accepted Answer

Your agency subscription includes a pool of monitoring and strategy resources. You decide how to distribute them across your clients. Put more resources on high-priority accounts, less on maintenance clients, and reallocate anytime.

Question 11

Can I start with one client and add more later?

Accepted Answer

Yes. Most agencies start with a pilot on one or two client brands, then expand once they see results. There is no minimum client count.

Question 12

How much does it cost?

Accepted Answer

Polaris offers self-serve Free, Starter, Pro, and Growth plans for individual teams, plus sales-led Enterprise and Agency plans for portfolio workflows. The self-serve ladder lets you start small and increase capacity without waiting on a custom quote.

Question 13

Do I need a pilot or demo to get started?

Accepted Answer

No. You can start immediately on the Free, Starter, Pro, or Growth plans. Enterprise and Agency customers may choose a guided rollout or pilot when they need portfolio onboarding, white-label support, or more complex operating requirements.

Question 14

What does guided onboarding include?

Accepted Answer

For Enterprise and Agency customers, guided onboarding can include initial workspace setup, workflow design, portfolio allocation planning, and a rollout plan for multiple brands. Self-serve plans do not require a pilot to begin monitoring.

Question 15

Do you offer annual pricing?

Accepted Answer

Yes. Annual pricing is available for larger Enterprise and Agency engagements. Self-serve teams can start month-to-month and move into a larger contract later if they need it.

Question 16

What if I need something custom?

Accepted Answer

That is exactly where Enterprise and Agency plans come in. If you need portfolio workflows, white-label delivery, or support across multiple brands, book a call and we will design the right setup together.

Question 17

Is there a setup fee?

Accepted Answer

No. Self-serve plans do not charge a setup fee, and Enterprise or Agency onboarding is scoped as part of the sales process rather than added as a surprise implementation charge.

Everything you need to know

Let's talk through your setup