This is the honest log of what that looks like: what the AI engines say about us, what gaps we found, what we decided to build, what got published, and what is — and isn't — moving yet.
The site launched in April 2026. We are not going to pretend that authority accumulates overnight. This page shows the real workflow — including the early stage where indexing is pending and AI citations are still zero.
The loop
Run target queries across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Capture what the engines say.
Compare engine outputs to reality. Find citation gaps, sentiment gaps, and missing entity signals.
Prioritize the gaps that matter. Plan the specific assets that would close each one.
Generate the assets — pages, posts, structured data, off-site content — and get them live.
Watch for indexing, citation changes, and organic signals. Feed results into the next loop.
Want to see how this loop is structured? Read how Polaris works →
The log
AI citations for Polaris brand queries
Expected: weeks to months on a new domain with minimal off-site authority
Organic impressions from GEO pages
Pages are not yet indexed — this is normal at week 1
Off-site brand mentions indexed
Target: 50+ for meaningful citation authority. Current sources: LinkedIn + 2 directories.
Pages published to live site
Homepage, /learn/geo hub, 5 cornerstones, 3 blog posts, /journey
Blog posts published via Polaris → Sanity
Drafted and pushed live using the platform's CMS integration
Honest context
We are not going to claim AI citation wins at week one. The site is new, domain authority accumulates slowly, and AI engines update their parametric knowledge on a crawl schedule that takes weeks to months on a new domain. That is just how this works.
What we can show right now is workflow proof — that Polaris ran the full loop on a real visibility gap and produced a real plan. And artifact proof — the pages, posts, and schema that came out of that plan, live on the site.
Performance proof — AI citations, organic traffic, and citation frequency — will appear on this page as it accumulates. We will update the log every week with real numbers, whether they are moving or not.
The full Monitor → Diagnose → Decide → Build → Measure loop, running on Polaris itself. Every week.
Pages, posts, and schema updates generated by Polaris and published to the live site this week.
AI citations, organic impressions, and GEO-attributed traffic. Early signals expected in weeks 4–8.
GEO Learning Hub
The education cluster built in Week 1 — 5 cornerstone pages on AI search and generative engine optimization.
Why Your Brand Isn't Being Cited in AI Search
Cornerstone page on the 5 signal gaps that cause brands to be invisible in AI answers despite strong Google rankings.
Why Your Competitors Show Up in AI Search (And You Don't)
Blog post from Week 1 — the off-site signal gaps most B2B brands miss.
How AI Search Engines Decide Which Brands to Cite
Blog post from Week 1 — parametric knowledge, RAG, and the citation selection layer explained.
How Polaris works
The full feature set: multi-engine monitoring, gap diagnosis, content generation, and CMS publishing.
See exactly where you appear — and don't appear — in ChatGPT, Perplexity, Gemini, and Google AI Overviews. Free to start.